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Bernhoft & The Fashion Bruises Find Buried Gold In Pop/Soul on "Humanoid"
Bernhoft & The Fashion Bruises Find Buried Gold In Pop/Soul on "Humanoid"

By JR on 6:48 PM

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"The human touch makes a noticeable difference. Listeners invariably respond to that tactile bond between the musician and the music. To put it simply in the parlance of our times, you know when it’s real… GRAMMY® Award-nominated Norwegian singer, multi-instrumentalist, songwriter, and producer Jarle Bernhoft emphasizes this personal connection on his fourth full-length offering and first as Bernoft & The Fashion Bruises—the aptly titled Humanoid.

Recorded as a full band, the record unlocks a soulful spirit buoyed by simmering R&B grooves and powerful pop hooks. In assembling this bold, bright, and brilliant body of work, the artist surveyed the landscape and made a conscious decision to go against the grain. “So much current music is computerized and machinelike,” he affirms. “I felt like I should go the other way and create human music again. It’s imperative to keep in touch with organic life, so I dove into those soundscapes. I rediscovered that touch. By ample use of guitars, drums, and bass, I’m trying to smash people out of Facebook and back into real life.”"

More at www.bernhoft.org

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