Introduction

Casual of Hieroglyphics (aka Smash Rockwell) generously drops immense knowledge regularly on his channel, both financial but historical. Absorb the great knowledge of this livestream as Casual shows the entrepreneurial spirit of Hiero. From getting jerked by JIVE to touring the world and operating their own businesses, this Oakland-based group shows how to make money with music.

How To Make Money With Music (And More)

There are many types of online hustles that have been spoken about over the past decade or so. As you choose your preferred hustle, do so sparingly. Truthfully, it's better to keep it simple rather than overwhelm yourself. The numerous hustles Casual reveals are meant to be chosen within a realistic frame of time management by the music hustler. Don't catch "shiny object syndrome" and try to take on too many side hustles than you can manage!

How I've Made Money Using These Methods

In my 20+ years of being online and blogging, I have participated in almost all of the money-making methods Casual has cited in his video. The only ones I haven't tried (as of the date I wrote this article) are the crypto, Uber ride sharing referrals and the AI-Powered App and Website Creation. For those that I have participated in I found a way to approach it based on a subject I enjoy. Finding a niche and choosing your subject are among the most important aspects of how to make money online.

1. Ride Sharing Referral Programs

The Referral Code Hustle

Smash Rockwell drops some game-changing knowledge about ride-sharing services like Uber–but with a twist. It's not about hitting the streets and racking up miles. This technique involves tapping into the power of referral codes. 

This is one of many ways to earn online through referrals. To learn more about how to profit from referrals (aka affiliate marketing), visit the blog of my teacher Mark Ling of Affilorama. He is a veteran of internet marketing who offers a wealth of free advice and in-depth courses on affiliate marketing.

Become a Referral Maestro

Think about it: You sign up as a driver, get your unique code, and then... wait for it... don't actually drive. Instead, you become a referral maestro. Spread the word to friends, family, or anyone looking to make extra cash. When someone uses your code to sign up and starts driving, you both get a bonus once they hit a certain number of rides. It's like earning while you sleep.

Rockwell's Ride-Sharing Play

Rockwell reminisces about how he and his partners used to run this play back in the day, stacking those bonuses. While the payout structure may have shifted, the core concept remains. It's about leveraging a system that already exists to generate a passive income stream. Smart, right?

2. Cryptocurrency

The Bitcoin Time Machine

Okay, so maybe cryptocurrency isn't an online money-making method in the strictest sense. It's not about clicking buttons and watching the dollars roll in. But Smash Rockwell throws Bitcoin into the mix, highlighting its potential as a long-term investment strategy.

Holding Strong

Rockwell emphasizes the power of holding–riding the crypto wave for an extended period. He contends that anyone who had the foresight to invest in Bitcoin years ago and simply held onto it would be reaping serious rewards now. Looking at Bitcoin's meteoric rise over the past decade, it's hard to argue with that logic.

3. Music Sales and Licensing via Bandcamp

Bandcamp: A Musician's Best Friend?

Smash Rockwell, a seasoned MC and entrepreneur, shines a spotlight on Bandcamp as a powerful platform for musicians. Why? Because it puts the power back in the artist's hands. I've been using Bandcamp for years now and it is one of the best direct-to-consumer platforms for music. Many indie artists seem to love it and I've discovered plenty of talented folk at Bandcamp. If you take a close look and follow certain artists on this platform, it provides insight on how to make money with music.

Control Your Destiny

Unlike some other platforms that gobble up ownership rights, Bandcamp allows artists to maintain control of their music. You set the price, design your page, and connect directly with your fans. No corporate overlords dictating terms.

Beyond Digital Downloads

Rockwell reveals how he utilizes Bandcamp to go beyond basic digital downloads. He facilitates partnership deals, offering his music to other labels to sell on their Bandcamp pages. He also uses the platform to sell vinyl, tapping into the resurgent market for physical music. These strategies highlight Bandcamp's versatility as a tool for generating diverse revenue streams.

4. AI-Powered App and Website Creation

The AI Revolution

Now, let's step into the realm of artificial intelligence. Smash Rockwell emphasizes how AI is changing the game for aspiring tech entrepreneurs–even those without coding experience. He walks through his process of using AI-powered tools to design and develop apps and websites. I can relate to what Casual is kicking. I use AI daily to build different online ventures that are designed to generate income. 

My idea on how to make money with music using AI: build AI websites and apps for the music business.

Build It and They Will Come (Or You Can Sell It!)

With AI taking care of the heavy lifting, the possibilities are endless. Rockwell suggests marketing these apps and websites directly to businesses who need them. Think of all those local companies that could benefit from a sleek online presence. He also points out the option of selling these digital creations on app stores, potentially reaching a global audience. Casual specifically recommends using usegalileo.ai to generate app and website designs. For adding functionality to those designs, he turns to Figma, a powerful design and prototyping tool.

5. Dropshipping

The Dropshipping Equation

Hold up, let's talk dropshipping. Smash Rockwell breaks down how this e-commerce model can become another income-generating tool. The basic premise: partner with companies that handle product manufacturing and fulfillment. You don't have to worry about inventory or shipping. This is one of my favorite online hustles. Since I began around 2017, dropshipping is the easiest and fastest way I've made money online so far. Check out the YouTube channels of Auto DS and Zik Analytics for lots of free tutorials on how to dropship.

TikTok: The Dropshipping Kingmaker?

Rockwell puts a special emphasis on TikTok as a powerful platform for dropshipping. He observes how countless products go viral on TikTok, generating massive sales through strategically placed links. The key is to create engaging content that showcases a product's appeal and drives viewers to your referral link. Each sale made through that link earns you a commission. Sweet! Whether or not you're dropshipping music-related products, it's a good way to learn how to become a better online merchant.

6. Faceless YouTube Channels

The Rise of the Anonymous Creator

Ever thought about starting a YouTube channel but cringed at the thought of putting your face out there? Smash Rockwell dives into the world of faceless YouTube channels, where anonymity reigns supreme. No need for fancy cameras or on-screen charisma.

This method by Casual a way to produce content consistently and monetize a social media channel. You could create a faceless YT channel that examines the history of your favorite era of music or music label.

AI: Your Digital Studio

Rockwell emphasizes the power of AI tools in this arena. He specifically recommends ChatGPT for generating video scripts and crafting compelling narratives. For creating lifelike voiceovers, he suggests ElevenLabs, which offers a diverse range of AI-generated voices. While he doesn't explicitly name specific tools for visuals, he emphasizes that AI can be used to create captivating graphics and animations, taking your faceless channel to the next level.

The Monetization Game

Remember, YouTube has monetization requirements – a certain number of watch hours and subscribers–before you can start earning from ads. Rockwell encourages aspiring creators to focus on creating high-quality content that attracts viewers and keeps them engaged. Build a loyal following, and the monetization will follow. In the music industry, YouTube seems to be one of the main places people want to learn how to make money with music. Podcasts are popping up everywhere, but what if you could create a faceless podcast?

7. eBook Publishing

Words into Wealth

Let's talk about turning those brilliant ideas into digital gold. Smash Rockwell sheds light on the world of eBook publishing, where anyone with a story to tell can become a published author. He recommends using platforms like Amazon Kindle Direct Publishing to bypass traditional gatekeepers and get your book directly into the hands of readers. As a music artist, do some research of keyword research into your industry. Most likely there is a hungry audience of people who want to learn how to do what you do. For instance, the niche of people who want to learn how to sing is popular. If you are a singer, this is a perfect opportunity to profit by publishing an educational eBook.

AI to the Rescue

Rockwell highlights how AI tools, like hyperwrite, can streamline the writing process. Think of it as having a virtual editor who helps you refine your prose and polish your manuscript. It's like magic, but with algorithms. For creating eye-catching covers, he turns to Canva, which offers a user-friendly interface and a vast library of templates and design elements.

From YouTube to eBooks

Rockwell emphasizes the power of cross-promotion, using his YouTube channel as a springboard to promote his ebooks. He also suggests exploring other marketing avenues, such as social media and email lists, to reach a wider audience. The beauty of eBook publishing is that you earn royalties on every sale, creating a passive income stream that can keep flowing long after you've hit the publish button.

8. Selling on Poshmark

The Power of Pre-Loved Fashion

While Smash Rockwell doesn't delve deep into Poshmark as a money-making avenue, he acknowledges its potential, particularly in light of a viewer's success story. The viewer shares how they've generated significant income by selling clothes and other items on the platform. This shoutout suggests that Poshmark can be a viable option for those looking to tap into the world of online reselling.

While Rockwell doesn't offer specific strategies for Poshmark success, it's worth exploring. Think about it: you can declutter your closet, give pre-loved items a new life, and earn some extra cash – all while supporting a more sustainable approach to fashion. Win-win!

9. Print on Demand Merchandise

Merch Mania

Smash Rockwell knows that true fans want more than just digital content–they crave tangible ways to show their support. Enter print-on-demand merchandise. Rockwell walks us through how he uses this model to create and sell custom-designed products without the hassle of managing inventory or dealing with shipping logistics. How to make money with music using Print On Demand? For example, look at how The Foreign Exchange design and sell their shirts for the proud music lover.

Streamlabs: Your Merch HQ

Rockwell's go-to platform for print-on-demand merch is Streamlabs. He showcases how Streamlabs seamlessly integrates with streaming services and YouTube, allowing him to offer merch directly to his audience. Think hoodies, t-shirts, mugs–you name it. Streamlabs takes care of printing, shipping, and customer service, leaving Rockwell free to focus on creating killer designs and connecting with his fans.

Promote, Profit, Repeat

Rockwell emphasizes the importance of actively promoting your merch. He uses his YouTube videos, live streams, and social media channels to showcase his products and encourage fans to cop their own. Each sale generates a profit for Rockwell, creating another revenue stream that adds to his overall hustle. It's a brilliant way to monetize your audience's enthusiasm and turn your brand into a tangible experience.

10. YouTube Channel Memberships, Super Chat, and Tips

Beyond Ad Revenue: Tapping into Fan Support

Smash Rockwell reminds us that YouTube monetization goes beyond just ad revenue. The platform offers several built-in features that allow creators to earn directly from their most dedicated viewers.

Streamlabs: The Support Hub

Rockwell highlights how he uses Streamlabs, a popular streaming software, to facilitate fan support. Streamlabs offers a "tip widget" that viewers can use to send direct financial contributions. It's like a virtual tip jar, allowing fans to show their appreciation in a tangible way.

Super Chat: Stand Out from the Crowd

You've probably seen this method of how to make money with music by watching the livestream of your favorite YouTuber. For those who want their messages to shine during live streams, Rockwell recommends enabling YouTube's "Super Chat" feature. Viewers can pay to have their comments highlighted, ensuring they catch the creator's attention. It's a win-win: fans get their moment in the spotlight, and creators earn extra income. 

Channel Memberships: The VIP Experience

Rockwell also suggests exploring YouTube's "Channel Membership" feature, which allows creators to offer exclusive content and perks to paying subscribers. This could include behind-the-scenes videos, early access to new content, or even special badges and emojis in the chat. It's a great way to foster a sense of community and reward your most loyal viewers.

Conclusion

Good luck in your journey of how to make money with music. My best advice is to keep it simple and find a way to approach one of these hustles based on what you love. If there is a subject you already love which you can apply to one of Casual's hustles, do it! It may not even be music-related, it could be another hobby or interest. In addition to music, you may be into art and design, sports, cooking etc. For most of the hustles Casual demonstrates, you can incorporate your unique interest into it. Finally, if and when you have a budget to outsource some or all of this work to a freelancer then do it. It'll allow you to delegate the hard work to someone else while you collect your checks and scale your business.

Check out a review of Casual's Online Money Blueprint courtesy of the Collectors Item podcast below: