Vibe's new owner breathes new life into the recently collapsed pub and reveals his plans for sustaining the brand, an interview with Leonard Burnett.

I am happy to hear about the relaunch of one of my favorite urban music magazines which still lay scattered around my bedroom, VIBE. I remember the standard of presentation seemed a step above other ones I read, gathering many cultural elements I love of hip hop, R&B and soul into each publication through outstanding photography and journalism. It is even better to hear the story of this entrepreneur from Harlem NY who rose from a small dream of starting his own publication in 1994 after graduating college, to landing his current position of reviving the brand of VIBE magazine online and in print media. I always looked at VIBE as a triumph of the African American voice in print media, through the images and features of our artists, entertainers, actors, intellectuals and historic figures.
In these days and times we can use an example of someone who has the confidence to build and create something positive for themselves from little resources. The story of Leonard Burnett is an example of this positive drive, an individual who followed the dream of building his own magazine after leaving a full time job position working for a health care company. I look forward to seeing how he can use his experiences to continue the legacy which was founded by the great Quincy Jones.
Chris Brown in a shot from his Vibe cover shoot. Photo by Pier Nicola D'Amico for Vibe Magazine
Here is an excerpt from the interview:
"When Vibe closed down in June of this year, it was the end of an era for the iconic urban music and culture magazine. Following the closing, founder Quincy Jones said "They messed my magazine all up," and vowed to relaunch it with a focus on online. But it was Uptown Media -- the company co-founded by another Vibe veteran, Leonard Burnett -- that bought the title in August with plans to resurrect Vibe's unique perspective both online and off. With the mag's first new issue set to drop on December 8th, mediabistro.com met with Burnett recently in Uptown Media's Harlem offices to talk about his career, how the new incarnation of Vibe will be different, and the future of magazines online."
VIBE back issues on Google Books:
I was put onto the online archives of VIBE by someone else who posted some classic articles of the 90's, such a great find! I never thought to use Google Books until that moment. You can easily zoom in and flip through scans of each page of the magazine which people have archived with care, advertisements, covers and all. Check these out:

Here is a link to my library of issues, hours of great reading. I'll put more there as I find ones I like so check back often:
http://feeds.feedburner.com/google/AmZa
"When Vibe closed down in June of this year, it was the end of an era for the iconic urban music and culture magazine. Following the closing, founder Quincy Jones said "They messed my magazine all up," and vowed to relaunch it with a focus on online. But it was Uptown Media -- the company co-founded by another Vibe veteran, Leonard Burnett -- that bought the title in August with plans to resurrect Vibe's unique perspective both online and off. With the mag's first new issue set to drop on December 8th, mediabistro.com met with Burnett recently in Uptown Media's Harlem offices to talk about his career, how the new incarnation of Vibe will be different, and the future of magazines online."
VIBE back issues on Google Books:
I was put onto the online archives of VIBE by someone else who posted some classic articles of the 90's, such a great find! I never thought to use Google Books until that moment. You can easily zoom in and flip through scans of each page of the magazine which people have archived with care, advertisements, covers and all. Check these out:

Here is a link to my library of issues, hours of great reading. I'll put more there as I find ones I like so check back often:
http://feeds.feedburner.com/google/AmZa
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