This reminds me of the biking/skateboarding culture I witnessed living in California, it's interesting to see that culture collide with Hip Hop for a moment in this commercial. Nike has definitely been a part of inner city culture as long as I can remember, so it's good to see the tradition kept alive through this new commercial with The RZA. When I first watched this video I expected to hear traditional Hip Hop, but was surprised by a different type of sound, take a look and hear for yourself. I look forward to more unexpected musical and cultural reaches from RZA, it takes someone who has done well with Hip Hop to truly guide it in new directions.
Subscribe to:
Post Comments (Atom)
H.N.I.C. 3 - July 3, 2012
Pharcyde - 'Bizarre Ride II The Pharcyde (EXPANDED EDITION) (ALBUM + INSTRUMENTALS + REMIXES & B-SIDES)' (Audio CD [3CD])
0 comments for this post