Individuality has always been an important part of Hip Hop, whether in media presentation, album packaging or public image. An artist's brand seems to be more important now than ever with and increased flow of music and content from artists who market themselves online to a rapidly changing climate of music. Fredro Starr defines some of the greatest logos and brands of Hip Hop, reflecting back on an era where a select few elite artists managed to balance the quality of their brand presentation with classic music, two elements which worked hand-in-hand to define a unique, unforgettable consumer experience.