Directed by MonStar, the official video for "What It's All About" puts you in the environment of a typical corner store bodega to witness the impressive flows of The Brown Bag All Stars. With or without the video this is a great posse cut overall. These visuals are a cool way to show the daily environment of most independent Hip Hop artists today and give back insight into that humble reality which most of us can relate to. Produced by M-Phazes with cuts by DJ Brace.